Contagious by Jonah Berger [Paperback]
Contagious by Jonah Berger [Paperback]
SKU:C735DFHAGW4J
ISBN13: 978-14-71111-70-9
Paperback English book | Pages: 256
Non-fiction, Business, Psychological, and Social Science Adults
Author: Jonah Berger
Published by: Simon & Schuster
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This New York Times bestseller - written by Wharton marketing professor Jonah Berger—explores why certain products, ideas, and behaviors "go viral," identifying six key principles of social transmission and word-of-mouth influence
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